Global Fashion Retailer GUESS Uses Matterport Digital Twins to Reimagine its Retail Experience

Matterport Inc

The company expects Matterport to be used in iPad devices that enable Bigtincan to be sold, increasing productivity by 200% and reducing travel expenses by 30%.

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GUESS ?, Inc., a global fashion brand and retailer, has adopted Matterport digital twins to ensure brand consistency throughout the store, immersive virtual for employees, external buyers and wholesale partners. Offering an experience.

GUESS ?, Inc., a global fashion brand and retailer, has adopted Matterport digital twins to ensure brand consistency throughout the store, immersive virtual for employees, external buyers and wholesale partners. Offering an experience.

Sunnyvale, Calif., June 22, 2022 (GLOBE NEWSWIRE)-Matterport, Inc. (Nasdaq: MTTR), a leading spatial data company that drives the digital transformation of the world built, is GUESS?, Inc. ( NYSE: GES) (“GUESS”) is a global fashion brand and retailer that employs Matterport Digital Twin to ensure brand consistency across stores, employees, external buyers, and wholesale partners. Provides an immersive virtual experience. Since 2017, GUESS has used Matterport digital twins or store photorealistic digital replicas to increase productivity by 200%, reduce travel costs by 30%, and reduce departmental paper and printer ink costs by 95%. Did. In addition, by providing employees with iPad® and Bigtincan sales support solutions, GUESS can remotely train and collaborate with staff, engaged partners and wholesale customers for direct visits to stores and showrooms. I replaced it with a virtual experience.

“While retailers in physical stores still face a lot of uncertainty, digital twins can streamline operations around the world and build exciting virtual experiences for long-term success. “It was,” said project manager Jacklyn De Antunano. Training and development at GUESS. “Brand consistency is critical, whether it’s training newcomers or updating store displays. With the Matterport Digital Twin, the Los Angeles headquarters merchandising team is clear to stores around the world. You can set instructions, and new employees can more easily understand our brand. In addition, creating a digital twin in the showroom can provide buyers with a seamless virtual experience. “

At GUESS, the visual merchandising team frequently rethinks the in-store experience. To ensure global brand consistency across stores, GUESS will configure a new layout and display for its headquarters (HQ) mock stores. GUESS captures a digital twin in a sample space with a Matterport camera, shares it with store managers around the world, and replicates it directly. Each digital twin contains a matter tag to provide detailed instructions to the store team. Color-coded visual tags are pinned to a particular product, with audio, video, or detailed notes from GUESS HQ embedded. GUESS store teams powered by iPad can view Matterport digital twins directly via Bigtincan, the company’s sales support platform and central hub of unique content and knowledge.

Quick and convenient access to digital twins allows retail store employees to update products on the fly and accept new employees with rich 3D visuals showing brand guidelines and in-store layouts. increase. Using digital twins in this process, GUESS increased productivity by 200% in the same amount of time as regular merchandising directives. In addition, using digital twins reduces team movement by 30% through remote collaboration, eliminates the usual manual process of printing and shipping materials directly to stores, and reduces department paper and printer ink costs by 95. % Reduced.

GUESS uses the showroom to sell new products and collections to stay in touch with buyers and wholesale partners. GUESS used Matterport digital twins instead of visiting the showroom directly to provide buyers with an immersive virtual experience. Digital twins allow GUESS to remotely share new collections and convey detailed product information, allowing buyers to view clothing from all angles, zoom in to find out more, or buy directly. I can do it. Since adopting the digital twin, GUESS has doubled the number of showroom reservations, significantly reducing the air travel previously required by staff and wholesale customers.

Stephanie Linn, Senior Director of Global Retail Strategy at Matterport, said: “GUESS represents multiple use cases for digital twins across the retail industry. From creating a consistent brand experience at the store level to providing buyers with a new remote experience, GUESS has Matterport. We took advantage of it to create a true omni-channel experience. “

read GUESS case study Learn how to use Matterport, iPad and Bigtincan. You can also find out how Matterport is used in the retail industry at the following URL:

About Matterport
Matterport, Inc. (Nasdaq: MTTR) is a leader in the digital transformation of the world built. Our groundbreaking spatial data platform transforms buildings into data, making almost any space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins, improving every part of the building’s life cycle, from planning, construction and operation to documentation, evaluation and marketing. .. For more information, And our visit Discovery page Browse the collection of digital twins you have captured.

© 2022 Matterport, Inc. All rights reserved. Matterport is a registered trademark and the Matterport logo is a trademark of Matterport, Inc. All other marks belong to their respective owners.

About GUESS ?, Inc.
Founded in 1981, GUESS started as a jeans company and has since grown into a global lifestyle brand. Guess ?, Inc. designs, sells, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? Will the product be distributed through the brand Guess? Better department stores and specialty stores around the world, not just stores. As of January 29, 2022, we operate 1,068 retail stores directly in the Americas, Europe and Asia. Our partners and distributors operated 563 additional retail stores worldwide. As of January 29, 2022, we and our partners and distributors operate in approximately 100 countries around the world. For more information about our company, please see below.

About Bigtincan
Bigtincan helps world-leading brands drive future buying experiences. Everything we offer is smart, flexible and designed to easily adapt to your own business processes with a highly personalized experience that people and brands love. We have a mission to help businesses provide attractive, personalized brand buying experiences, value, and confidently guide people to the best decisions. Innovative companies such as Nike, Guess, Prudential, and Starwood Hotels rely on Bigtincan to enable customer-facing teams to intelligently prepare, engage, measure, and continually improve their customers’ purchasing experiences. For more information on Bigtincan (ASX: BTH), please see below. Or follow @bigtincan On Twitter.

Media contacts:
Tim McDaud
Communication director
+1 (650) 273-6999

Investor Contact:
Kim Swan, CFA
Vice President for Investors

Photos accompanying this announcement are available at

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