Loro Piana to Outfit Juventus Women Soccer Players – WWD

her champion: Football is at its hottest moment, with luxury neighborhood Loro Piana on Friday announcing an extended collaboration with Turin-based football team Juventus to outfit the women’s division throughout the 2022-23 season. .

The luxury juggernaut, managed by LVMH Moët Hennessy Louis Vuitton, signed a deal with the club last year to supply the men’s team with official off-field kits. By the way, both the brand and the club are based in Piedmont, northern Italy.

As part of an extended partnership, the high-end cashmere sweater manufacturer will provide formal attire for the debuting women’s team during the upcoming season of UEFA Champions League competition. The UEFA Champions League competition is played by Europe’s top division clubs and is used for organized events. The brand has also introduced more formal suits for male players.

Last year Loro Piana created a custom look for the men’s team. This includes a long-sleeved cotton polo shirt matched with sartorial pants, a cotton shirt matched with a fine wool cardigan, and his deconstructed cashmere and silk jersey blazer. Also Series A football club manager Massimiliano he also made custom his suits for Allegri.

It’s customary for football clubs to partner with famous fashion brands for their off-field uniforms, but Juventus also made headlines in 2019 for boosting its on-field fashion index.

The team wore training uniforms and jerseys branded by London-based streetwear company Palace Skateboards, along with the adidas 3-Stripes logo. The German sportswear giant has been a partner of Juventus since 2015.

Several marquee designer brands are or were affiliated with football clubs, including FC Barcelona’s Thom Browne. Hugo Boss of AS Roma, FC Bayern, Real Madrid, Tottenham Hotspur and Paris Saint-Germain. Paul Smith of Manchester United. AC Milan’s Diesel, Inter’s Brooks Brothers, etc.

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